Privacy Policy

Last updated: November 10, 2025

At Cortex Metrics (located at Stureplan 4C, 114 35 Stockholm, Sweden), we take your privacy seriously. This policy explains how we collect, use, protect, and manage your personal information when you interact with our website and services.

Information We Collect

Information You Provide Directly

When you contact us through our website forms, we collect:

  • Your name and email address
  • Subject and message content you submit
  • Any additional information you choose to share about your financial situation

Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address and general location information
  • Browser type and version
  • Pages visited and time spent on each page
  • Referral source and navigation patterns
  • Device information and screen resolution

Cookies and Tracking Technologies

We use cookies to enhance your experience and understand how you interact with our website. For detailed information about our cookie usage, please see our Cookie Policy.

Legal Basis for Processing

We process your personal data based on:

  • Your consent when you submit forms or accept cookies
  • Legitimate interests in improving our services and website functionality
  • Contractual necessity when providing services you've requested
  • Legal obligations to maintain records and ensure security

How We Use Your Information

Primary Purposes

  • To respond to your inquiries and provide the information or services you request
  • To communicate about our analytical services and answer questions
  • To schedule and conduct initial consultations
  • To deliver analytical services if you become a client

Website Improvement

  • To analyze website usage patterns and improve user experience
  • To optimize website performance and identify technical issues
  • To understand which content and services are most valuable to visitors

Marketing Communications

We may send occasional emails about our services or analytical insights if you've expressed interest. You can opt out of these communications at any time by contacting us or using the unsubscribe link in emails.

Data Sharing with Third Parties

We do not sell your personal information. We may share data with:

  • Service providers who help us operate our website (hosting, analytics)
  • Professional advisors (legal, accounting) when necessary
  • Law enforcement or regulatory bodies when legally required

All third parties are contractually bound to protect your information and use it only for specified purposes.

Data Protection Measures

Security Measures

  • Encrypted connections (HTTPS) for all website communications
  • Secure servers with restricted access controls
  • Regular security audits and vulnerability assessments
  • Staff training on data protection and privacy practices
  • Incident response procedures for potential data breaches

Data Storage and Retention

We store your data on secure servers located within the European Union. Personal information is retained only as long as necessary for the purposes outlined in this policy or as required by law. Specifically:

  • Contact form submissions: retained for up to 3 years or until you request deletion
  • Client service records: retained for 7 years for legal and professional obligations
  • Analytics data: aggregated and anonymized after 26 months
  • Cookie data: retention periods vary by cookie type (see Cookie Policy)

Breach Notification

In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify you and relevant authorities within 72 hours of becoming aware of the breach, as required by GDPR.

Your Rights and Data Management

Under GDPR and applicable data protection laws, you have the following rights:

Right to Access

You can request a copy of all personal data we hold about you. We'll provide this in a commonly used electronic format within 30 days of your request.

Right to Rectification

If any information we hold about you is inaccurate or incomplete, you can request that we correct or complete it.

Right to Erasure

You can request deletion of your personal data, subject to certain legal obligations that may require us to retain some information.

Right to Data Portability

You can request that we transfer your data to another service provider in a structured, machine-readable format where technically feasible.

Right to Object

You can object to processing of your data for direct marketing purposes or based on legitimate interests. We will cease such processing unless we have compelling legitimate grounds.

Right to Restrict Processing

You can request that we limit how we use your data in certain circumstances, such as while we verify the accuracy of information.

How to Exercise Your Rights

To exercise any of these rights, please contact us at the details provided on our Contact page. We'll respond to your request within 30 days and verify your identity before processing requests involving personal data.

Your Rights and Opt-Out Instructions

You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:

  • Avoid filling out contact forms, account registrations, or any data-submitting features
  • Disable cookies through your browser settings (see our Cookie Policy for more details)
  • Contact us directly to request the deletion of any previously shared personal data

We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided on our Contact page. We will process your request promptly and in accordance with applicable data protection laws.

Contact Us About Your Data

Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from individuals under 18 years of age. If we become aware that we have collected data from a minor, we will delete it promptly. If you believe we may have information about someone under 18, please contact us immediately.

International Data Transfers

As we are based in Sweden (EU), your data is primarily processed within the European Economic Area. If we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the European Commission
  • Adequacy decisions recognizing equivalent data protection standards
  • Other legally recognized transfer mechanisms

Changes to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices, legal requirements, or service offerings. We will notify you of significant changes by posting a notice on our website or, for material changes affecting your rights, by email if we have your contact information. The "Last updated" date at the top of this policy indicates when it was most recently revised.

Questions or Concerns?

If you have questions about this privacy policy, concerns about how we handle your data, or wish to exercise your privacy rights, please contact us:

Cortex Metrics

Stureplan 4C

114 35 Stockholm, Sweden

Phone: +46 8 527 941 63

Email: [email protected]

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten) or your local data protection authority if you believe we have not handled your data appropriately.

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